A free promotional tool which communicates product or company information to mass audiences through the media, often starting with a press release?

• A. Publicity
• B. Public Relations
• C. Public Offering
• D. Product

Answer: (A)

Publicity is about getting earned media exposure for a product or company, meaning the coverage comes from journalists and outlets rather than paid advertising. It’s often sparked by a press release because that’s a standard way to pitch a story to the media and attract their interest. This exposure reaches mass audiences and carries third‑party credibility, since the information is presented as news rather than paid promotion. Public Relations is the broader practice that includes managing messages and relationships, while a Public Offering is about selling shares, and a Product is simply a good being sold.