A refund offered to people who purchase a product is known as which incentive?

• A. Public relations
• B. Publicity
• C. Sales promotion
• D. Rebate

Answer: (D)

Refunds after purchase are a form of cash-back incentive. When a buyer purchases the product, they may later receive back part of the purchase price by submitting proof of purchase, which is called a rebate. This boosts the effective price drop after the sale and motivates customers to buy, especially when offered for a limited time or for certain products. Public relations and publicity focus on managing reputation and gaining media attention, not giving money back to customers. Sales promotions cover short-term tactics to boost sales, and a rebate is a specific method within that broader category.