A retailing term referring to doubling the cost of an item of merchandise to determine its retail selling price.

• A. Keystone
• B. Inventor
• C. Inventory
• D. Invoice

Answer: (A)

Keystone pricing is a straightforward retail pricing method where the selling price is set by doubling the item’s cost. This 2x markup creates a gross margin of about 50% on the final price, making it simple to calculate and easy to apply across merchandise. It’s a traditional approach used for quick, consistent pricing decisions in many retail sectors. The other terms don’t describe pricing methods: inventor isn’t a pricing term, inventory refers to stock on hand, and invoice is the bill from a supplier.