The final user of a product or service is called?

• A. End-user
• B. Purchaser
• C. Consumer
• D. Client

Answer: (C)

The idea here is identifying who ultimately experiences and uses a product or service. The final user is the consumer—the person who actually uses the product and derives its value in everyday life. This term emphasizes the act of consumption and the user experience, which is why it fits best for describing who benefits from the offering in a general sense. A purchaser is the person who buys, which can be different from the user in cases like gifts or corporate purchases. A client refers to someone who hires or receives professional services within a relationship, not necessarily the everyday product user. End-user is a closely related term often used in technical or business contexts, but in common usage the broader label for the final user is consumer. So consumer is the best match for who ultimately uses the product.