The individual in a family or business who is ultimately responsible for the final selection of a product or service is called what?

• A. Buyer
• B. Decision Maker
• C. Influencer
• D. User

Answer: (B)

The key idea here is who has the final authority to choose. The decision maker is the person who ultimately approves which product or service will be bought. They weigh options, trade-offs like cost and quality, and give the go-ahead after considering needs and constraints. In a family setting, this is the individual whose choice effectively ends the discussion and authorizes the purchase. In a business context, it’s the manager or executive who signs off on the purchase after evaluating alternatives. The buyer handles the actual transaction, the influencer sways opinions, and the user is the one who will use the product—each plays a role, but the final selection rests with the decision maker.