The process of turning a new idea or technology into a business that can succeed and will attract investors is called what?

• A. Venture creation
• B. Feasibility study
• C. Risk
• D. Self assessment

Answer: (A)

Venture creation focuses on turning a new idea or technology into a viable business that can grow and attract investors. It covers taking the concept through market validation, designing a scalable business model, assembling the needed team and resources, and outlining a plan to reach customers and generate revenue. A feasibility study, by contrast, checks whether the idea could work in principle before moving forward. Risk refers to the uncertainties involved in pursuing new ventures, not the process of creating the business. Self assessment is about evaluating the individual rather than launching a company.