What identifies how marketing goals will be achieved?

• A. Marketing concept
• B. Marketing strategy
• C. ROI
• D. Features

Answer: (B)

The plan that shows how marketing goals will be achieved is a marketing strategy. It translates the goals into concrete actions: who to target, how to position the offering, what messages to communicate, which channels to use, how to allocate budget, and when to run activities. It also sets success metrics and a timeline, so the team knows what to do and when. The marketing concept is a broader philosophy about focusing on customer needs rather than a specific execution plan. ROI is a measurement of returns from marketing efforts used to judge performance after campaigns, and features are attributes of the product, not plans for reaching goals.