What term describes the direct, face-to-face selling approach?

• A. Public relations
• B. Personal selling
• C. Publicity
• D. Rebate

Answer: (B)

The concept here is direct, face-to-face selling, which is known as personal selling. It involves a salesperson meeting with a potential buyer in person, listening to their needs, explaining how a product or service fits, answering questions, addressing objections, and negotiating terms. This two-way interaction allows the seller to tailor the message, build a relationship, and adapt on the spot, making it the clearest description of direct, in-person selling.

Public relations focuses on shaping how the public views an organization through media and events, not through direct sales dialogue. Publicity is unpaid media exposure that spreads awareness, which isn’t a direct selling approach. A rebate is a discount offered after purchase, which is a promotional incentive rather than a selling method.