What term describes the routes that products and services take from production to consumption?

• A. Advertising
• B. Direct channel
• C. Channels of distribution
• D. Indirect channel

Answer: (C)

Routes that products take from production to consumption are called channels of distribution. This term covers the whole path a product follows, whether it goes directly from producer to customer or passes through intermediaries like wholesalers, retailers, or distributors. It shapes how quickly a product is available, how much it costs to move it, and how easily customers can access it. Advertising is promotion, not the path products travel. A direct channel is one setup with no intermediaries, while an indirect channel uses middlemen; both are types of channels of distribution, but the general term describes the routes themselves.