What term refers to an incentive offered to customers to increase sales?

• A. Publicity
• B. Rebate
• C. Sales promotion
• D. Public relations

Answer: (C)

Sales promotion is a short-term incentive designed to spur customer purchases and boost sales quickly. It covers tactics like discounts, coupons, rebates, freebies, and contests that encourage immediate buying or trial. In this question, the term that refers to offering an incentive to customers to increase sales is sales promotion because it’s the broad category that includes these incentives. A rebate is a specific type of sales promotion, so it’s not the general term, while publicity and public relations focus on creating awareness and managing a company’s image rather than directly encouraging a purchase.