Which channel is characterized by moving products directly from the producer to the consumer, without intermediaries?

• A. Indirect channel
• B. Discount pricing
• C. Direct channel
• D. Advertising

Answer: (C)

Direct distribution means selling products straight from the producer to the consumer with no middlemen such as wholesalers or retailers involved. This setup gives the producer full control over pricing, branding, and the customer experience, and it often allows for faster feedback and closer relationships with buyers. It’s commonly used by direct-to-consumer brands, online storefronts, or a company-owned store where the producer handles fulfillment directly.

The other options aren’t about how the product is distributed. An indirect channel involves middlemen between producer and consumer, which is the opposite of direct. Discount pricing refers to a pricing strategy, not how products reach customers. Advertising is a promotion activity, not a route for delivering products to buyers.