Which channel uses intermediaries that move products between the manufacturer and the consumer?

• A. Indirect channel
• B. Direct channel
• C. Discount pricing
• D. Channels of distribution

Answer: (A)

When products move from the manufacturer to the consumer through middlemen, that setup is an indirect channel. Intermediaries such as wholesalers, distributors, and retailers handle activities like storing, moving, and selling goods, which helps the producer reach more customers and cover larger areas without doing all the selling themselves. This is different from a direct channel, where the manufacturer sells straight to the consumer with no middlemen. The term channels of distribution is the broad network describing how products flow from producers to buyers, and it can include both direct and indirect approaches, but the scenario described specifically uses intermediaries, so indirect channel is the best fit.