Which description best matches a rebate?

• A. A partial refund offered after purchase
• B. An earned media exposure
• C. A direct sales approach
• D. A long-term promotional strategy

Answer: (A)

Rebate means a partial refund given after the purchase. It involves paying the full price at checkout and then receiving some of that money back later, often by submitting a form or proof of purchase to get a rebate check or credit. This post-purchase refund is a specific price-reduction tactic that encourages buying, without lowering the price upfront. The other options describe different ideas: earned media exposure is publicity gained without paid promotion, a direct sales approach is a method of selling directly to customers, and a long-term promotional strategy is a broad plan for marketing over time. So the description that matches a rebate is the one about a partial refund offered after purchase.