Which term describes an in-depth interview with a group of target customers who provide valuable ideas on products and services?

• A. demographics
• B. customer profile
• C. cover letter
• D. focus group

Answer: (D)

A focus group is a moderated, in-depth discussion with a small group of target customers to harvest ideas, reactions, and insights about products and services. The group setting lets participants bounce ideas off each other, surface deeper motivations, preferences, and unmet needs, and generate concepts or feedback that individuals might not share in one-on-one interviews. This makes it especially useful for shaping new products, features, or marketing messages.

Demographics are data about a population (like age or income) rather than a method of gathering ideas. A customer profile is a constructed description of a typical customer, used for planning rather than collecting live feedback. A cover letter is a document used to apply for a job, unrelated to gathering product or service insights.