Which term protects creative works, inventions, and brands through exclusive rights?

• A. Advertising fees
• B. Intellectual property
• C. Patents
• D. Market research

Answer: (B)

Intellectual property is the term that protects creative works, inventions, and brands through exclusive rights granted by law. This umbrella category covers several specific protections: patents guard new inventions, trademarks defend brand identities, copyrights cover original artistic and literary works, and trade secrets protect confidential business information. Advertising fees and market research are business activities and do not provide legal exclusive rights. So the broad concept that fits all three areas is intellectual property.