Which term refers to the process of evaluating one's strengths and weaknesses?

• A. Brainstorming
• B. Forecasting
• C. Self-assessment
• D. Networking

Answer: (C)

Evaluating your strengths and weaknesses is self-assessment, a reflective process where you examine your own abilities, skills, and traits to understand what you do well and where you need growth. This helps you map out development needs and set realistic personal and business goals, which is especially valuable in entrepreneurship when aligning what you bring to the venture with what it requires. By identifying gaps, you can decide what skills to develop, what roles to fill, or what partnerships to pursue.

Brainstorming focuses on generating a wide range of ideas without judgment, useful for solving problems creatively. Forecasting involves predicting future conditions or outcomes based on data and trends. Networking centers on building and maintaining professional relationships to gain opportunities and resources. Self-assessment uniquely targets your own capabilities and development needs, making it the best fit for evaluating strengths and weaknesses.